Day just around the corner, you can do a lot to enhance your
business. Here are some fun ideas:
Wrap up samples, a couple of chocolate candy kisses, and tie a
bow on the bag with your business card. Pass them out at your
pediatrician's office, hair salon, and all of the other places
you do business with. Have the women you give them to fill out
their names and numbers for your °ģdrawing.' Draw for a Satin
Lips Set or other gifts at the end of the week. Challenge
yourself to collect 20 names before you do your drawing!
Contact husbands and offer to put together a Valentine gift
for their sweetheart. Men shop by price and convenience, so
ask what price range they have in mind--$50, $75, $100...--and
Here is a dialogue
you could use:
Hi, Bob, this is ____________________. You
don't know me, but I'm a friend of Karen's. Actually, I'm her Mary Kay
Independent Beauty Consultant. Do you have a quick minute? I wanted to
talk to you about a Valentine's Day gift idea for Karen. Great!
Bob, I always call my customer's husbands
to offer my gift-buying service. I keep a wish list on Karen throughout
the year of Mary Kay products she wants and has mentioned she'd love to
receive as gifts.
I don't know if you've shopped for Karen's Valentines Day gift yet, but
I'd love to help you out by fixing a beautiful, personalized gift basket
full of products I know she'll love.
I offer free gift wrapping and delivery. If she's not 100% thrilled,
I'll exchange anything to her complete satisfaction.
I can make you look really good, Bob! I have gifts ranging from $15 to
$100. Tell me, what price range would you have in mind? Great!
Would you like the gift delivered to you at work or to Karen's home? I
know shell love it. When I bring it by, I'll leave my card with you so
you'll have it on hand when Karen's birthday rolls around!
Drop off a Valentine gift baggy (samples, a coupon for a free
lip pencil with the purchase of 2 lipsticks or a free nail
color with the purchase of 2 lipsticks, and a few chocolate
kisses) to selected customers; call them your customer
appreciation gifts. Drop them off at offices whenever possible
to get visibility with her co-workers. Give them goody bags,
Wrap up gift ideas and carry them in a big gold basket
everywhere you go! You'll be amazed how women buy for their
daughters, mothers, or even themselves!